Tag Archives: social media

Social success with authentic branding!

Acquire social success with authentic branding. Social Media platforms provide several avenues for your customers to find solid reasons to believe in you and your brand. You can focus on what they really want and how you can give it to them through various methods. No matter which platforms you choose, be genuine and consistent in your values, insights and products at every point of contact your customers have with you online for social success!

Branding is a crucial competitive edge. With the infinite number of choices offered to consumers these days, many companies are looking for unique ways to connect emotionally with consumers.

Effective branding improves the visibility of and respect for a product, service, or company. It attracts attention and drives sales. It also enhances margins, as customers are willing to pay more for products and services from companies they know and trust.

People interact and do business with companies they are familiar with. If your branding is consistent and easy to recognize it will help people feel more at ease purchasing your products or services

Creating an identity that sets you apart from any other is crucial. Customers need to understand what your business does, what it represents and what they can expect.


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How your site looks responsively

How your website looks responsively effects conversions. Over 90% of people visiting your website are accessing it with several different types of mobile devices. They will not stay if what they want cannot be found or seen automatically.  Make sure you can help them solve a problem, or get to your product or services instantly.

Mobile devices are being used to surf the web more and more, and a greater part of the internet is not optimized for these small devices. Constraints of display sizes often require a new approach to how content and imagery is laid out.

For a more thorough understanding of what Responsive Design is you can read this article http://alistapart.com/article/responsive-web-design/ by Ethan Marcotte

If you are not sure how your website looks on different devices here are 3 great tools I have found to help you maintain a well designed, responsive, user friendly experience for your readers and customers.




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How to tackle Facebook Marketing

#1. Create and post content to domains you own
#2. Build email lists
#3. Optimize your blog or website for search engines
#4. Build followers and tribes on other social media channels
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