Recently, I have encountered a few clients that try to pare down or completely opt out of their social media efforts once their website is developed or redesigned. They seem to be satisfied with a bit of traffic, a simple following and posting updates with some links. They believe they are fulfilling their social media marketing goals. What do I say to them?
No, they are not.
Social platforms are designed to promote your website. The content you produce for it is designed to promote your authority in the industry and the services or products you offer. Working together, they are supposed to improve traffic, readers, colleagues and potential customers which creates more business for you!
“Social media sites have a large audience to tap into, and that audience is growing”.
They are using it to discover new products and brands. Social networks impact buying decisions for nearly ¾ of us. 4 out of 10 people admit to having purchased goods/services online or at that place of business AFTER seeing the item/service *favorited* on social media.
Statistics estimate more than 1.96 billion people worldwide will use social networks by the end of this year and that figure is expected to grow to 2.4 billion by the year 2018.
Maintaining a solid, present and interactive presence on social media ensures your business is truly connected and perceived as legitimate. Simply put, people really do care! Minimal or non-existent media efforts will hurt your opportunities to stand out from your competitors.
If your goal is to expand your customer base and provide the best customer service, social media should be one of your top priorities. Focus on creating a strategy to turn brand awareness into online relationships and engaging with your audience
Investing in strategic social media marketing for your business really isn’t a question anymore.
It is just the right thing to do.
Acquire social success with authentic branding. Social Media platforms provide several avenues for your customers to find solid reasons to believe in you and your brand. You can focus on what they really want and how you can give it to them through various methods. No matter which platforms you choose, be genuine and consistent in your values, insights and products at every point of contact your customers have with you online for social success!
Branding is a crucial competitive edge. With the infinite number of choices offered to consumers these days, many companies are looking for unique ways to connect emotionally with consumers.
Effective branding improves the visibility of and respect for a product, service, or company. It attracts attention and drives sales. It also enhances margins, as customers are willing to pay more for products and services from companies they know and trust.
People interact and do business with companies they are familiar with. If your branding is consistent and easy to recognize it will help people feel more at ease purchasing your products or services
Creating an identity that sets you apart from any other is crucial. Customers need to understand what your business does, what it represents and what they can expect.Read more
How your website looks responsively effects conversions. Over 90% of people visiting your website are accessing it with several different types of mobile devices. They will not stay if what they want cannot be found or seen automatically. Make sure you can help them solve a problem, or get to your product or services instantly.
Mobile devices are being used to surf the web more and more, and a greater part of the internet is not optimized for these small devices. Constraints of display sizes often require a new approach to how content and imagery is laid out.
For a more thorough understanding of what Responsive Design is you can read this article http://alistapart.com/article/responsive-web-design/ by Ethan Marcotte
If you are not sure how your website looks on different devices here are 3 great tools I have found to help you maintain a well designed, responsive, user friendly experience for your readers and customers.Read more