Recently, I have encountered a few clients that try to pare down or completely opt out of their social media efforts once their website is developed or redesigned. They seem to be satisfied with a bit of traffic, a simple following and posting updates with some links. They believe they are fulfilling their social media marketing goals. What do I say to them?
No, they are not.
Social platforms are designed to promote your website. The content you produce for it is designed to promote your authority in the industry and the services or products you offer. Working together, they are supposed to improve traffic, readers, colleagues and potential customers which creates more business for you!
“Social media sites have a large audience to tap into, and that audience is growing”.
They are using it to discover new products and brands. Social networks impact buying decisions for nearly ¾ of us. 4 out of 10 people admit to having purchased goods/services online or at that place of business AFTER seeing the item/service *favorited* on social media.
Statistics estimate more than 1.96 billion people worldwide will use social networks by the end of this year and that figure is expected to grow to 2.4 billion by the year 2018.
Maintaining a solid, present and interactive presence on social media ensures your business is truly connected and perceived as legitimate. Simply put, people really do care! Minimal or non-existent media efforts will hurt your opportunities to stand out from your competitors.
If your goal is to expand your customer base and provide the best customer service, social media should be one of your top priorities. Focus on creating a strategy to turn brand awareness into online relationships and engaging with your audience
Investing in strategic social media marketing for your business really isn’t a question anymore.
It is just the right thing to do.