Posted on May 26, 2014 by Laura Vanderhye
What is content blindness? It is the inability to consume the vast amount of content that is being produced daily on all the social platform streams. In order for your brand to stand out from the crowd and build an audience of loyal customers your content needs to be; optimized, persistent, helpful, authentic, relevant, visual, consistent, tell a story and reflect human experience. There is a fine balance between creativity and strategy. This video is an exceptional insight into content marketing and authorship.
Posted on May 23, 2014 by Laura Vanderhye
Social Media platforms provide several avenues for your customers to find solid reasons to believe in you and your brand. You can focus on what they really want and how you can give it to them through various methods. No matter which platforms you choose, be genuine and consistent in your values, insights and products at every point of contact your customers have with you online for social success!
Posted on April 11, 2014 by Laura Vanderhye
Be real. Open up. Share your stories good and bad. Be grateful and humble. Tell stories about who you are, what interests you, how your passions and business began, the struggles, the accomplishments, the people who helped and mentored you, the goals you have. Be relatable. Sounds simple enough. Don’t put on fronts, we all go through the same things in life. Surround yourself and your business with talented people. Create a supportive team who share in your success as well as your disappointments. Be genuine. Let your followers, friends and potential customers know you are… Read More