Category Archives: Social Media Tips

Strategic Social Media for Business

Recently, I have encountered a few clients that try to pare down or completely opt out of their social media efforts once their website is developed or redesigned. They seem to be satisfied with a bit of traffic, a simple following and posting updates with some links. They believe they are fulfilling their social media marketing goals. What do I say to them?

No, they are not.

Social platforms are designed to promote your website. The content you produce for it is designed to promote your authority in the industry and the services or products you offer. Working together, they are supposed to improve traffic, readers, colleagues and potential customers which creates more business for you!

“Social media sites have a large audience to tap into, and that audience is growing”.

They are using it to discover new products and brands. Social networks impact buying decisions for nearly ¾ of us. 4 out of 10 people admit to having purchased goods/services online or at that place of business AFTER seeing the item/service *favorited* on social media.

Statistics estimate more than 1.96 billion people worldwide will use social networks by the end of this year and that figure is expected to grow to 2.4 billion by the year 2018.

Maintaining a solid, present and interactive presence on social media ensures your business is truly connected and perceived as legitimate. Simply put, people really do care! Minimal or non-existent media efforts will hurt your opportunities to stand out from your competitors.

If your goal is to expand your customer base and provide the best customer service, social media should be one of your top priorities. Focus on creating a strategy to turn brand awareness into online relationships and engaging with your audience

Investing in strategic social media marketing for your business really isn’t a question anymore.

It is just the right thing to do.

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Responsive Websites are a Must!

Is your website responsive? 

Responsive web design or (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)

And what exactly does this mean for my business?
Google announced officially on April 21, 2015 mobile friendliness will be a ranking signal for all languages and countries. NOW is the time to consider giving your users the best experience possible.

Is your website responsive?

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Being your own best media marketing strategy


Be real. Open up. Share your stories good and bad.

Be grateful and humble. Tell stories about who you are, what interests you, how your passions and business began, the struggles, the accomplishments, the people who helped and mentored you, the goals you have.

Be relatable. Sounds simple enough. Don’t put on fronts, we all go through the same things in life. Surround yourself and your business with talented people. Create a supportive team who share in your success as well as your disappointments.

Be genuine. Let your followers, friends and potential customers know you are excited to meet them and know who they are.

Be socially strategic. Utilize all the various platforms available to you and your brand. Plan marketing concepts that will universally appeal to your followers, friends, family and potential customers.

Be thoughtful. Make others feel good and important to you and your business.

Be loyal. Engage with and respond to your followers, friends and potential customers when they ask a question, have an issue or comment on a post. Like their activities and share in their interests.

Be creative. Use nostalgia, humor, inspiration, what is popular and trending or informational. Your content should always be timeless and yet fresh at the same time. Keep your eye on what is popular and trending and tie into what your brand is representing.

Be reliable. Develop content people can count on each week. This an approach many television programs take. It is effective as it gives people something to look forward to and can create a reliable following for your brand.


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What is SEO? The simple answer.

SEO Search Engines Results Website

Search Engines reward websites that offer excellent user experience and valuable content. Proper SEO ensures your website can be found by the most people possible in search engines for words and phrases about what your site offers. Search engines such as Google and Bing display sites that are authoritative and relevant. They measure this relevance by analyzing each page for content and measure authority based on the number and quality of other pages linking to the pages they show. Simply put, SEO entails crafting content on pages that use keywords, phrases, topics and terms people use in their searches as well as links from other websites, blogs, articles, and media platforms.

1. Optimization is making sure search engines understand what keywords you are targeting, which services and products you sell, and where you sell them.

2. Authority is making sure that search engines know you have the best content for their users. To grow your websites authority, you must create and curate informative and useful content that people will want to share and link to.

That is SEO!!

SEO is a long term strategy so it is important to be committed to it so you can experience phenomenal results.

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Social success with authentic branding!

Acquire social success with authentic branding. Social Media platforms provide several avenues for your customers to find solid reasons to believe in you and your brand. You can focus on what they really want and how you can give it to them through various methods. No matter which platforms you choose, be genuine and consistent in your values, insights and products at every point of contact your customers have with you online for social success!

Branding is a crucial competitive edge. With the infinite number of choices offered to consumers these days, many companies are looking for unique ways to connect emotionally with consumers.

Effective branding improves the visibility of and respect for a product, service, or company. It attracts attention and drives sales. It also enhances margins, as customers are willing to pay more for products and services from companies they know and trust.

People interact and do business with companies they are familiar with. If your branding is consistent and easy to recognize it will help people feel more at ease purchasing your products or services

Creating an identity that sets you apart from any other is crucial. Customers need to understand what your business does, what it represents and what they can expect.


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How your site looks responsively

How your website looks responsively effects conversions. Over 90% of people visiting your website are accessing it with several different types of mobile devices. They will not stay if what they want cannot be found or seen automatically.  Make sure you can help them solve a problem, or get to your product or services instantly.

Mobile devices are being used to surf the web more and more, and a greater part of the internet is not optimized for these small devices. Constraints of display sizes often require a new approach to how content and imagery is laid out.

For a more thorough understanding of what Responsive Design is you can read this article by Ethan Marcotte

If you are not sure how your website looks on different devices here are 3 great tools I have found to help you maintain a well designed, responsive, user friendly experience for your readers and customers.

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How to tackle Facebook Marketing

#1. Create and post content to domains you own
#2. Build email lists
#3. Optimize your blog or website for search engines
#4. Build followers and tribes on other social media channels
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