Be real. Open up. Share your stories good and bad.
Be grateful and humble. Tell stories about who you are, what interests you, how your passions and business began, the struggles, the accomplishments, the people who helped and mentored you, the goals you have.
Be relatable. Sounds simple enough. Don’t put on fronts, we all go through the same things in life. Surround yourself and your business with talented people. Create a supportive team who share in your success as well as your disappointments.
Be genuine. Let your followers, friends and potential customers know you are excited to meet them and know who they are.
Be socially strategic. Utilize all the various platforms available to you and your brand. Plan marketing concepts that will universally appeal to your followers, friends, family and potential customers.
Be thoughtful. Make others feel good and important to you and your business.
Be loyal. Engage with and respond to your followers, friends and potential customers when they ask a question, have an issue or comment on a post. Like their activities and share in their interests.
Be creative. Use nostalgia, humor, inspiration, what is popular and trending or informational. Your content should always be timeless and yet fresh at the same time. Keep your eye on what is popular and trending and tie into what your brand is representing.
Be reliable. Develop content people can count on each week. This an approach many television programs take. It is effective as it gives people something to look forward to and can create a reliable following for your brand.
In the real world and online, your customers and potential customers connect the same way you do: Family, friends, hobbies, places and businesses/product they use. People want information in order to learn something new, to be inspired, for convenience and to make them smile. People share information to make life easier, build relationships and help others. Just as you do at your place of business, shape your approach and online content based on those insights and your company will create quality engagement with positive results.