Posted on May 23, 2014 by Laura Vanderhye
Social Media platforms provide several avenues for your customers to find solid reasons to believe in you and your brand. You can focus on what they really want and how you can give it to them through various methods. No matter which platforms you choose, be genuine and consistent in your values, insights and products at every point of contact your customers have with you online for social success!
Posted on May 19, 2014 by Laura Vanderhye
Here are the G+, Facebook, You Tube and Twitter cover dimensions. Cover photos are prime real estate in Social Media Marketing. Almost 50% of Social feed content today are photos and visual content. Be creative and attention-grabbing with the images you are using to promote your brand.
Images courtesy of: dustn.tv
Posted on April 11, 2014 by Laura Vanderhye
Be real. Open up. Share your stories good and bad.
Be grateful and humble. Tell stories about who you are, what interests you, how your passions and business began, the struggles, the accomplishments, the people who helped and mentored you, the goals you have.
Be relatable. Sounds simple enough. Don’t put on fronts, we all go through the same things in life. Surround yourself and your business with talented people. Create a supportive team who share in your success as well as your disappointments.
Be genuine. Let your followers, friends and potential customers know you are excited to meet them and know who they are.
Be socially strategic. Utilize all the various platforms available to you and your brand. Plan marketing concepts that will universally appeal to your followers, friends, family and potential customers.
Be thoughtful. Make others feel good and important to you and your business.
Be loyal. Engage with and respond to your followers, friends and potential customers when they ask a question, have an issue or comment on a post. Like their activities and share in their interests.
Be creative. Use nostalgia, humor, inspiration, what is popular and trending or informational. Your content should always be timeless and yet fresh at the same time. Keep your eye on what is popular and trending and tie into what your brand is representing.
Be reliable. Develop content people can count on each week. This an approach many television programs take. It is effective as it gives people something to look forward to and can create a reliable following for your brand.